ASA bans 'misleading' Paddy Power ad featuring Fonejacker star Kayvan Novak

Irreverent bookmaker Paddy Power has fallen foul of the Advertising Standards Authority (ASA) once again, receiving a ban for a "misleading" promotion starring Fonejacker comedian Kayvan Novak.
Eleven complaints were made about the ad, which saw Novak in character managing a "complaints line" for the betting shop and answering a call where he confirmed that a Cheltenham betting offer was available to "everyone - even riff raff". 
The viewers who took issue with the ad challenged w