As WPP’s new CEO Mark Read must exorcise the spectre of Sorrell and transform it technologically

And so as all eyes await white smoke to appear from the rooftop of Farm Street – although that may be the dust unsettled by the removal men as they take the boardroom out. The long-awaited successor to Sir Martin Sorrell at WPP is upon us.
Mark Read was the front-runner for years. Not only did he want the job, but he had the digital credentials and a successful spell at the helm of Wunderman to give him enough clout to be considered.
The Drum has twice awarded him the Digita