As Twitter buckles, is Discord the best place for brands to build communities?

The UK Treasury recently launched on community app Discord and was subject to a torrent of abuse and memes. What went wrong? 
Creating and cultivating online communities proves to be a common marketing tactic offering reliable engagement and feedback for brands. As Discord becomes more important – and more friendly – to brands, agency Swipe Back believes more brands need to learn the ins and outs of community moderation on the platform.
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