‘As soon as you have an innovation department you’re buggered’

Innovation will not come from installing a team dedicated to “being innovative” as that only encourages businesses to think of creativity and technology as two separate things, says Creative England’s CEO Caroline Norbury.
Technology, creativity, innovation and data are “all bound together” in reality, so any attempt to split them out and treat them independently will be detrimental to a business.
“As soon as you have an innovations department you’