AS Roma join hands with SmartReplay to introduce an engaging video experience to empower fans

AS Roma has partnered with video producer SmartReplay to become the first football club to roll out a video experience which enables fans to control what they want to watch.
The first video is the interactive Francesco Totti (player) video where users can choose if they want to watch his goals, assists or celebrations. If the user chooses celebrations as an option, then an inventory of his popular celebrations would come up for them to choose further (as depicted in the picture above).