As Prime Day returns what’s Amazon doing differently to avoid last year’s backlash?

Amazon’s Prime Day has returned for a second year, with over 100,000 deals to be had for members of its loyalty program. Last year, Amazon claimed that sales surpassed those on Black Friday with Prime members ordering some 35 million items.
But, it came up against a social media backlash with the hashtag #AmazonPrimeFail trending for most of last year’s events as a result of the bizarre products it had put on offer.
The so-called ‘Lightning Deals’ – which are prices