As NRA chatter trends, brands & media owners stand divided on affiliating with lobbying group

As brands pull away from associating with the National Rifle Association, others continue their working relationship with the lobbying group.
The #BoycottNRA conversation that started after the Parkland, Florida shooting that claimed 17 lives has been a mainstay on Twitter. According to listening analytics platform Simply Measured, conversations involving the @NRA handle and the hashtag have appeared more than 43k times, with the sentiments roughly 61% negative.
Brands that have c