As Meta, Twitter & Snap cut back, TikTok eyes opportunity: ‘Marketers have to move budgets’

TikTok could be the next heavy hitter in digital advertising. As its appeal grows, however, so too does scrutiny. 
In the wake of mass layoffs at tech platforms including Twitter (whose new owner Elon Musk axed about half of the company’s 7,500 employees), Meta (which slashed 11,000 jobs last week) and Amazon (which reportedly plans to lay off 10,000 corporate workers), TikTok recruiters have been busy at work. Reports indicate that the video-sharing app is swooping in to pick up laid