As brands debut new products on Facebook Live, short ads still demand engaging content

With 75% of all mobile data in the world expected to be mobile video in 2020,  Facebook is testing advertising inside its live broadcasting system, and is planning to grow the number of ads served this year.
Global technology and telecom strategy director Jane Schachtel revealed that Facebook Live is testing short ad breaks and explained that for brands it is an opportunity to go live and have an ad inside their own Facebook story.
Schachtel noted that in today's world,