Artificial intelligence: A force for good or evil?

As we learned during the general election, political campaigns now routinely involve paid social advertising utilising a variety of data to identify likely supporters or swing voters.
Such ‘social scoring’, whether done manually or by an algorithm, is concerning to some. Professor John Rust of Cambridge University’s Psychometric Centre told the Guardian: “The danger of not having regulation around the sort of data you can get from Facebook and elsewhere is clear. Wit