Argos: Sentimental Christmas ads are too samey

Overly nostalgic and sentimental Christmas ads might have had their day, according to Stephen Vowles, marketing director at Argos.
The headline Argos Christmas TV ad, created by CHI & Partners, features ice skating yetis and uses the folklore that the mythical creatures move twice as fast as humans to highlight the retailer’s Fast Track Same Day delivery service. In the ad, the yetis wear VR headsets while racing alongside toy versions of Star Wars droid BB-8.
The campaign will be sup