Argos rides off John Lewis wave with parody ad showcasing its competitive prices

Argos has become the latest in a string of brands to parody John Lewis’ much anticipated Christmas ad as a way to market its own products by shoehorning its competitive prices and same day delivery into the ad.
The parody uses Argos’ Christmas Yeti character to cross-promote its own campaign, with a tagline ‘Gifts that even Yetis will love’. It was produced as a digital-only spot to tap into the John Lewis hype on social. The ad was produced by content agency AllToge