Argos on its mission to be known for more than just price

Argos is targeting busy parents with its new advertising campaign ‘You’re Good to Go’ as it looks to sit at the heart of modern family life and be talked about for more than just its products and pricing.
It marks a significant shift in positioning for the UK’s third largest online retailer, which up until now has only had a “rational connection” with consumers.
“Argos’s brand purpose is making sure customers know we’re ‘good to go