21-09-2018 01:00 via thedrum.com

Argos champions convenience as a household prepares for a Royal visit

Argos’s new brand positioning is ‘You’re Good to Go’, and it has started rolling out films showing how the retailer has consumers covered for any unexpected developments.
A spot from The&Partnership shows a family frantically prepare for a ‘Royal Visit’. As a gilded carriage makes its way through a suburban housing estate flanked by revellers, the family rushes to prepare the household and find champagne flutes. The royals are revealed to be the parents &n
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