Are your partners acting ethically? How to ensure others’ actions don’t impact your brand

Brands including John Lewis, which has launched gender neutral kids’ clothing, are under pressure to do what is perceived to be the ‘right thing’ by consumersThe issue of corporate ethics has risen high up the social agenda in recent weeks, characterised by the demise of PR giant Bell Pottinger which was found to be conducting secret campaigns designed to stoke racial tensions in South Africa.
Whether it’s the gender pay gap at the BBC, John Lewis’ plan to sto