02-11-2016 15:00 via thedrum.com

Are your online ads getting seen?

Wasted ad spend is a huge problem in the advertising industry. The Interactive Advertising Bureau and PWC estimated that poor viewability is costing UK advertisers around £154m a quarter.
According to European ad verification company Meetrics, around £260 million was wasted last year in Q3 on unseen ads. The UK's online ad viewability figures were also lower than its European counterparts with 52%, compared to Germany’s 61% and France’s 69%.
The Media Rating Cou
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