Are you talking data in the mobile-first world?
'The year of mobile' has become more like the decade of mobile. The term 'mobile first' has probably featured in every marketing strategy created in the last few years and yet it still doesn't quite feel as if the industry has quite hit the (mobile) nail on the head. At The Drum Arms at Advertising Week New York, we sat down with a panel of experts to better understand whether we really are living in the year of mobile, what the barriers to success for clients truly adopting a 'mobil
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