Are you reading Keith Vaz? 5 tips for every politician when they controversially hit tabloid headlines

With Keith Vaz making headlines across Europe with allegations by the Sunday Mirror over male prostitutes and drugs usage, Francis Ingham, director general of the PRCA, offers his pointers on what every politician should do when they too hit the headlines. 
1. Turn down the paper's offer for you to 'put your side of the story'.
They're not your friends now even if they might've been in the past. You have more important audiences to address first. And you'll appear incoherent