22-03-2017 14:30 via thedrum.com

Are we entering a 'post-bank' era?

Two exciting trends emerge from the whirlwind of 2016 to make their mark on the advertising world:  the ongoing rise of technology and the slow but steady demise of spin. In a ‘post-truth’ world, customers are demanding authenticity in advertising. Increasingly tech  savvy, they  want it delivered in 140 characters or less.
These  trends can appear contradictory on the surface – even more so for those advertising financial products and  services. Accord
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