Are more collaborations the way forward for digital marketing?

Digital performance agency Found has acquired youth marketing agency Disrupt, with the intention of bringing a distinctive new approach to its digital offering. Known for its strong focus on creative and culture based content, Disrupt has worked with brands such as AG Barr, Absolut, Thomas Cook’s Club 18-30, as well as pioneering the Rated Awards, a new awards show for UK urban music. The Drum spoke to Tina Judic, chief executive at Found, and Matt Thorne, co-founder at Disrupt to find out