Are marketers asking the wrong questions about programmatic?

Marketers today are “asking the wrong questions” of programmatic, and risk missing out on the potential of the technology to raise the creative bar, according to a new report out today.
‘How Programmatic Can Inform the Creative Process’, produced by The Drum in partnership with AudienceScience, explores how brands and agencies must start seeing beyond programmatic as a ‘channel’ to something that informs every part of the marketing ecosystem.
Michael Gree