Are brands corrupting consumers’ emotions?

Whichever way you look, you'll see that brands are looking to engage consumers emotionally and marketing consultants are offering advice on how to create that emotionally engaging strategy and content.  
And it's not confined to certain sectors with banks are doing it; see Santander’s 'Love Virtually', Nationwide’s latest is 'Fatherhood' and Lloyds Bank has also continued to raised the emotional bar with 'By Your Side' year on year.  Whether it’s a Halfords bike