Apprenticeships matter to the marketing industry – just ask an apprentice

To mark National Apprenticeship Week, Darnell Buckle, an apprentice at BTL Brands, shares what agency life has taught him so far.
With university dropout rates for UK students on the rise, a spotlight may be able to shine a little more brightly on apprenticeships. A lot of people’s preconceptions about apprenticeships are that when you come on board, you’ll just be making tea and be looked down on. They are often perceived as the ‘lesser’ option compared to