AppNexus takes on Google and Facebook with tool that offers '100% viewable buying'

AppNexus is looking to take on the Facebook-Google 'duopoly' with a tool it has claimed will give advertisers “100% viewable buying at scale” outwith the tech duo's ad display networks.
The product, dubbed ‘guaranteed views’ will give brands the chance to purchase only ads that they classify as 'viewable' against their own standards across the web, offering a solution to the typically complex process brands and agencies often have to go through when setting up thresh