AppNexus takes on Google and Facebook with 100% viewability tool

AppNexus is looking to take on the Facebook-Google 'duopoly' with a tool it has claimed will give advertisers “100% viewable buying at scale” outwith the tech duo's ad display networks.
The product, dubbed ‘guaranteed views’ will give brands the chance to purchase full in-view inventory across the web, offering a solution to the typically complex process brands and agencies often have to go through when setting up threshold viewability targeting online.
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