AppNexus makes move into real-time geo-targeted weather warnings

AppNexus has partnered with the Federation for Internet Alerts (FIA) to globally distribute geo-targeted weather warnings in real-time.
It becomes the first ad tech company to distribute public service announcements globally and in real-time, and forms part of its mission to “build a better internet”, says chief executive Brian O’Kelley, as media consumption becomes more digital.
The FIA collects official hazard alerts on its Alert Hub, which AppNexus taps into and deliver