AppNexus joins Facebook, Google and signs partnership with the ANA

Ad tech company AppNexus has joined the likes of Facebook and Google and signed a strategic partnership with the ANA (Association of National Advertisers) to help its members understand how marketers are using their first-party data and how they can better leverage it.
The collaboration between AppNexus, the ANA, and its membership will entail joint research and education initiatives to equip marketers with guidelines to establish clear ownership of their data and apply it intelligently to