AppNexus continues header bidding push with PreBid Video launch

AppNexus is moving ahead with its header bidding-push, this time with the launch of an open source video solution on PreBid, with the adtech outfit claiming it can help publishers achieve advertising yield of up to 100% higher than alternative options, without having to compromise on viewer experience. 
The adtech outfit has today (December 15) unveiled the launch of video header bidding capabilities in prebid.js, the open source solution used by hundreds of publishers, which it says lets p