AppNexus CEO: ‘Let’s change how the supply chain works’

‘Transparency issues’ has been a phrase that has dogged (if not defined) the new media age, and the advent of automated media trading has only propelled the issue further up the agenda.
With four-in-every-five US digital display ad dollars transacted programmatically in 2017, according to eMarketer, the negative effect (or money wasted on) non-viewable ads, fraud (in its various forms), etc, can no longer be dismissed as negligible.
Marketers are now under increasing amounts of