AppNexus and PageFair launch services to help the industry weather the GDPR storm

As the deadline for compliance with the EU’s General Data Protection Regulations (GDPR) draws ever closer, publishers and adtech players are urged to ensure their supply chain partners meet requirements, with both PageFair and AppNexus recently launching offerings that look to enable this.
Earlier this week PageFair announced the launch of Perimeter, a self-styled “regulatory firewall” that will enable publishers to monetise their websites without the use of personal