AppNexus and Brightcove ready tie-up to lower ad load time with video header bidding

AppNexus and Brightcove are trialing a software product to help reduce the amount of time it takes for video ads to load on a publisher’s website, a notably worsening issue that is severely impacting the user experience of online audiences.
The adtech outfit and online video platform have conducted tests on an open source software plug-in that will help online publishers running video ads to reduce the amount of time it takes for those units to load when they are auctioned off using header