Applying digital terms to television devalues advertising inventory, Troiano says

Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to Nick Troiano, CEO of Cadent.
“We in this space do a disservice to ourselves when we try to apply digital to television. We should come up with our own definition and terms and not try to retrofit television into digital, because it really does a disservice to everything we’re doing.”  
Since the company’s rebranding a few years ago from Tel