Apple’s tax affairs have not shaken its loyal customer base

Last week Apple was ordered by the EU to pay around €13bn (£11bn) in back taxes in Ireland. This news led to a wave of negative press for the tech giant. But has this story damaged the company’s public perception?
The BrandIndex buzz score measures whether people have heard anything positive or negative about a brand in the previous two weeks. As may be expected, the general public have seen and heard a lot of negative coverage about Apple in the past fortnight, with its score g