Apples are not oranges – and ‘content marketing’ means nothing

The moment that you slap a call-to-action on any piece of marketing collateral, it becomes direct-response advertising.
More on that after a story.
When I was a journalist in Boston, the staff once spent 30 minutes debating the definition of a word. I was writing an article about the city’s efforts to reduce accidents on Storrow Drive, and I wanted to use “collision” to refer to the sides of two cars hitting each other (as was a common occurrence). We argued over whether &ldquo