Apple: Will iPhone 7 changes be enough or are consumers getting bored?

Another September meant business as usual for Apple as it officially unveiled the iPhone 7 last night (7 September).
So what’s new?
As expected, the new smartphone has abandoned a conventional headphone socket altogether as it promotes the use of its new wireless earphones: the Airpods. The move also looks suspiciously like a play to get people to purchase the premium Beats By Dre wireless Bluetooth headphones it now owns.
The new handsets can be submerged in water up to depths of 1m