Apple sets up a decision between privacy and personalization

While way short of a doomsday scenario, marketers hearing about the coming autoplay video blocking and anti-tracking options on Safari should view the news out of Apple's WWDC 2017 as a mandatory call to up their games.
It is logical to believe that given the choice, some mobile users will elect to separate themselves from brand messages. The numbers in the US, at least, say that smartphone owners have yet to make that decision. In fact, despite the availability of multiple enabling sources