Apple News offers publishers in-app subscriptions
Apple has overhauled its News app to enable publishers to sign up new subscribers from within the platform, albeit with Apple taking a 30 per cent cut of all new subscriptions and 15 per cent of any renewals.
The changes follow roll-out of iOS 10 and will allow readers to sign up for as many as 14 separate publications and pay direct6ly from their iTunes accounts, opening up a new revenue stream for participating publishers such as The Economist, Cosmopolitan and Time.
Using this approach Apple
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