17-06-2018 13:39 via thedrum.com

Apple inks deal with Oprah to fuel $1bn original content push

Apple has struck a deal with Hollywood star Oprah Winfrey that will see her create, and star in, original programmes.
In the battle for talent against Netflix and Amazon, Apple said the multiyear deal with Winfrey will see the two “create original programs that embrace her incomparable ability to connect with audiences around the world.”
It gave no other details on the kind of content that will be made, how it will be distributed or how much it has spent to secure the star on its ros
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