Apple, Google and Amazon 'best global brands' - Facebook falls to 9th

Apple and Google have held firm at the top of Interbrand's 'best global brands' report for the sixth consecutive year.
The report values brands based on multiple criteria such as the financial performance of the brands, their role in purchase decisions and their competitive strength, among other variables. 
Apple retains the top spot and becomes the first brand to reach a valuation of $200bn. Google’s brand value increased by 10% to $155.5m, and Amazon, which annou