Apple global creative director Andrew McKechnie jumps ship to Verizon

US telecom giant Verizon is to take its creative work in-house after hiring Apple’s former global group creative director, Andrew McKechnie, to serve as its first chief creative officer.
McKechnie has been parachuted in to help give Verizon an edge in the competitive telecoms sector by repositioning the brand as a leading tech company, overseeing its new persona from a plush office in New York.
From there he will lead a team of 60 tasked with marketing the brand, overhauling its website, r