27-06-2018 01:00 via thedrum.com

Apple escapes ad ban over iPhone X photography claims

Apple has escaped an ad ban from the Advertising Standards Authority (ASA) over claims it made about its camera in a TV spot for the iPhone X.
The ASA investigated Apple after receiving complaints about a spot broadcast in March, which stated: ‘Radically-new cameras with Portrait Lighting. Studio-quality portraits. Without the studio. See portraits in a whole new light.’
The complainants challenged the claim that the iPhone would allow users to create ‘studio-quality portraits&
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