Apple and Google top most valuable brands ranking for fourth consecutive year

Apple and Google have been named as the most valuable brands for a fourth consecutive year in Interbrand’s annual list which is now dominated by technology and automotive brands.
The brand consultancy’s 2016 Best Global Brands report placed Apple atop the list followed by Google and Coca-Cola. Apple’s brand value grew by five per cent to $178m in a year where it released the iPhone 7 and Apple Watch 2, both of which contributed to it securing the status as the ‘coolest&rs