App retention slightly higher on iOS than Android, study finds

An analysis of 11,000 apps has found that app retention on iOS is consistently higher than on Android, but only by 1-3%.
Conducted by mobile measurement company Adjust, the study – which defines app retention as “the percentage of users still using an app for a certain number of days after install” – found that Android apps typically retain 16% of their users after seven days, while iOS holds onto 18%. Data for the report was taken between Jan. 1 and Dec. 3