APAC Work of the Week: Mudah.my wins Chinese New Year with a light hearted approach

After collating a selection of Chinese New Year ads last month, the winner was Mudah.my, which took a light hearted appraoch to the festive period.
The Isobar Malaysia team, the agency behind the ad, chose to take a comedic look at the concept of 'letting go', encouraging its users to sell old household goods to get good fortune. 
The ad plays on stereotypes and uses music to warm hearts and promote the online marketplace.
Isobar Malaysia: Mudah.my 'Mudah.my #HoEeKi'Agency: Isobar Mala