APAC will overtake the US as the world’s biggest digital ad market this year

APAC will become the world’s biggest digital advertising market for advertising for the first time this year, overtaking the US.
According to Strategy Analytics’ Advertising Forecast report, digital ad spend in Asia-Pacific will rise 18.2 per cent in 2016 to $59.7 billion, whilst North America will rise 9.6 per cent to $59.5bn.
This is largely driven by an increase in digital ad spend in China this year, helping the APAC region just tip over the US. China’s digital ad spend wil