APAC marketers call for rethink of data privacy policies post-GDPR

The GDPR deadline may be behind us, but the conversation on the implications for marketers in Asia Pacific who have yet to comply with the European Union's data-privacy regulation, is still ongoing.
A joint-survey in March and April 2018, by SAP Hybris and the CMO Council of 165 marketers globally, including APAC, found that only slightly more than half of marketers said they had a plan in place to comply with GDPR and were currently implementing changes.
One of the biggest misconceptions is tha