AOL inks global mobile deal with Adsquare to improve targeting capabilities

AOL has announced a global partnership with mobile data exchange firm Adsquare which will leverage data to improve targeting in 12 markets. 
Revealed at Mobile World Congress (MWC) in Barcelona today, the deal will bring Adsquare’s data on 360 million mobile consumers globally together with AOL's programmatic advertising platform, One.
Using the former's anonymised data sources from across retail purchases, location and mobile advertising, mobile and online usage and first-party