Anomaly, TBWA and M&C Saatchi execs join to launch ideas agency Ugly

Ugly, an ideas agency, has launched in Sydney with insurance giant IAG’s challenger brand Satellite as its first client.
Founded by ex-Anomaly Amsterdam CEO and founding partner Hazelle Klønhammer, ex-TBWA Sydney ECD Gary McCreadie and ex-M&C Saatchi Sydney head of strategy Ross Berthinussen, Ugly aims to bring a collaborative and “human” approach to the industry.
The agency has been backed by M&C Saatchi but will operate independently of the group. 
Ugly is