Ancestry CMO Vineet Mehra on culture, connectedness and activism marketing

Family history and consumer genomics company Ancestry.com recently announced it had named creative and strategic advertising agency Droga5 New York as its lead creative agency and the latter will lead an integrated agency team for a new campaign that is set to launch in Summer 2017.
Ancestry’s marketing team, including chief marketing officer Vineet Mehra – who joined in January – seeks to “build a team of agency partners that work together as a single cros