11-07-2017 16:02 via thedrum.com

Anarchy in the UK as marketers go punk over rights

Rights are under siege as modern marketers push the battle lines ever further in their quest for brand domination in our digital age.  
They regularly flout our laws, appropriating images and cultural icons with impunity to create standout content with a chance of going viral.
The recent Paddy Power campaign is a case in point. It commissioned a photoshopped picture of the prime minister Theresa May and DUP leader Arlene Foster going for a kiss.
The British press refused to touch it, presum
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